Standing Around with Dan Cash Podcast: Tracking Radio Advertising is an exciting reality

Over the years clients have remarked that it was difficult to track radio advertising. The old adage holding true that 50% is working and 50% isn’t, the problem is I don’t know which one is which.

Radio however has been a powerful advertising tool that uses frequency and large reach to effectively position your business. Reaching over 92% of America each week AM/FM radio is more powerful than it has ever been.

In this episode of Standing Around with Dan Cash we introduce Midwest Radio of Fargo-Moorhead Senior Marketing Consultant’s Amber Ertelt & Donn Groth as we discuss the impact that Midwest 360 Radio Analytics has had on their business.

This product is a “game changer” and it allows advertisers to see in a monthly report the response each of their commercials are receiving by time of day, type of creative, response each time a commercial airs and the LIFT your radio advertising is providing you.

If you have more interest in having your business connected to Midwest 360 Radio Analytics please contact us at dan.cash@mwcradio.com or call us at (701) 237-5346.

Click play below to listen to Amber, Donn & Dan discuss this groundbreaking technology.